To participate
Consumers above legal drinking age can purchase a bottle, reveal the unique code under the cork, and text it to 8011 for a chance to unlock fantastic prizes. Emphasizing responsible drinking, Smirnoff encourages moderation in participation.
Grand prize winners will be selected weekly in a televised draw.
Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria, expressed excitement for the campaign at a press conference, highlighting how 'Chill & Win Big' aligns perfectly with Smirnoff's commitment to creating shared experiences and bringing people together in celebration.
For updates and details, consumers are urged to stay connected with Smirnoff through official channels, including the website, social media pages, and authorized retail outlets. SMIRNOFF™, the world's bestselling premium vodka, with a heritage dating back to 19th century Russia, invites consumers to enjoy responsibly in 130 countries worldwide. The Smirnoff Trademark range in Nigeria includes Vodka with an ABV of 37.5% and the Ready To Serve (RTS), Smirnoff Ice, with an ABV of 5.5%.